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The countrys Vision 2030 economic diversification agenda has also driven modernization of retail networks, with supermarkets, hypermarkets, and convenience stores playing a dominant role in tobacco distribution The Cigarettes segment dominated Middle East tobacco products market with a 79.01% market share in 2024, owing to their affordability, widespread availability, and strong cultural acceptance compared to other tobacco categories such as cigars, smokeless tobacco, and next-generation alternatives Report Scope and Middle East Tobacco Products Market Segmentation Middle East Tobacco Products Market Trends Increasing Demand for Tobacco Products in Retail and Distribution Channels The rapid growth of organized retail, e-commerce platforms, and convenience stores in Middle East is driving strong demand for tobacco products by improving accessibility, visibility, and consumer reach Modern retail formats and duty-free outlets are expanding the availability of both traditional and reduced-risk tobacco products, catering to diverse consumer preferences across price points and product categories In addition, the adoption of innovative vending solutions, IoT-enabled inventory tracking, and digital distribution strategies is creating opportunities for tobacco companies to streamline supply chains, enhance traceability, and strengthen brand loyalty For instance, in April 2025, a leading tobacco company partnered with Middle East retail chains to roll out next-generation heated tobacco products and e-cigarettes, leveraging digital platforms and retail networks to enhance consumer engagement and boost sales efficiency worldwide The growing expansion of organized retail, e-commerce platforms, and innovative distribution channels is significantly boosting the accessibility and visibility of tobacco products worldwide
Talent attraction For the JT Group, which operates multiple businesses globally, sustainable growth requires securing the talent needed for each region and business
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Available at: European Commission
